Ralph to the Rescue?
Upcoming Animated Feature Well Suited for Disney Attraction
By Stephen “Crave” Cravak
Pixar’s Brave audiences were treated to the first glimpse of Walt Disney Animation Studio’s next theatrical production, Wreck-It Ralph. Slated for release on November 2nd, the movie promises to be a hip departure from folk-lore inspired classics. From the 2 minute plus trailer, there also doesn’t appear to be a damsel in distress. Instead, the hero of the story is a donkey kong-esque villain who dreams of being a hero. In many ways, Wreck-It Ralph promises to be the “Toy Story” of the video game world pitting original main characters within an existing world of pop icons.
When it comes to turning movies into attractions, or attractions into movies, Disney has a resume long enough to empty your ink cartridge. Especially with the ability to include classic 80s and 90s villains from Super Mario, Sonic, Pac Man, and Street Fighter, Wreck-It Ralph would lend itself well to any Disney park. The film’s pixelated logo has a nostalgic look and would look appealing on a T-shirt. A hyper cast member could easily jump into the costume of the title character or the mario-esque Fix-It Felix. While there is a Sonic Spinball themed coaster in Tokyo, the amusement industry has long ignored video games as potential tie-ins. Wreck-It Ralph provides Disney with the chance to strongly promote one of its own, non-Pixar films, while tapping into a lucrative industry. Continue reading